Sep 10, 2019 in Interview

About Qualitative Interview Strategies


Interviews are considered to be the most productive techniques for gathering qualitative information. Numerous strategies in qualitative interviewing originated from different interdisciplinary fields, leading to considerable variations among interviewing methods (McDavid, 2005). The primary purpose of the study is aimed at defining and examining several leading strategies of qualitative interviewing. Moreover, the research will determine the benefits of qualitative interviewing.

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Categories of Qualitative Interviews

Scientists divide qualitative interviews into several categories that, as a rule, include the following types: informal conversational, general, and standardized open-ended interviews. According to experts, interview of informal conversational style is concerned with spontaneous and unsuspected system of questions in the process of natural cooperation. According to this interview strategy, the researcher is not required to use particular set of questions, but is advised to rely upon natural interaction and cooperation with the interviewees to control and guide the process of interviewing (Daniel & Turner, 2010). This interview strategy is considered to be beneficial because of the “lack of structure”, which contributes to flexibility and originality in the nature of interviewing. One of major advantages of this interview strategy is directly connected with high individualization and personal relevance (DiCicco-Bloom & Crabtree, 2006).

In comparison with informal conversational strategy of interviewing, general interviewing guide approach is characterized by insignificant flexibility and precise structure. Despite the fact, that the discussed interviewing strategy focuses on strict conversational approach it still foresees certain degree of uniqueness, adaptability, and freedom. Scientists emphasize, that standardized open-ended strategy tends to belong to qualitative interview, as this technique is characterized by perfect structure, minimized bias, and reduced time and money expenses (Daniel & Turner, 2010).


According to the principles of qualitative interviewing strategies, a successful interviewer is knowledgeable, ethically sensitive, open, critical, clear, and balanced (Boyce & Neale, 2006). As a result, qualitative interviewing results in enormous amounts of benefits. First of all, qualitative interviewing allows more flexibility and freedom to demonstrate knowledge, interpersonal skills, and achievements. Furthermore, strategies of qualitative interviewing provide a unique opportunity to participants to estimate and describe personal wishes and preferences, instead of being exposed to restricted patterns. Finally, successful qualitative interview strategies ensure increased credibility as well as face validity.

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