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Marketing is a dynamic discipline that studies market processes, customer behavior, promotion methods in a competitive environment, and many other aspects. The students pursuing their degrees in the Marketing field have to write various academic papers on market relations, customers, services, advertising tools, and other components of the marketing field. Undoubtedly, very often, good academic performance is a guarantee for successful employment.
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Marketing plans are the main tool for implementing the marketing policies as they set the goals of market activities and explain how they can be achieved. You need to keep in mind the marketing plan often includes the executive summary that defines the current situation and explains the relevance of the marketing plan. If you feel that you cannot manage this challenging academic task, do not waste your time and buy marketing plan online at Exclusive-Paper.net!
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Given the complexity of the assignment, no wonder that many students prefer searching for professional marketing plan assignment help. In a narrow sense, a marketing plan is a comprehensive document that outlines advertising activities for a certain period of time. The purpose of the marketing plan is to balance price changes, to optimize the distribution of advertising efforts in time, as well as to develop marketing activities purposefully.
In addition, the marketing plan shows the steps or actions that will be taken to achieve the goals. For example, a marketing plan may include a strategy of increasing the market share of business by fifteen percent. In such a way, the marketing plan will outline the steps one needs to take to reach this goal.
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In the course of the analysis, the company investigates external factors including the economic, political, legal, socio-cultural, and technological ones acting at the macro level, as well as indicates the players or participants in the situation (company, competitors, distributors, and suppliers). The company analyzes the main strengths, weaknesses, opportunities, and threats of the suggested strategy. After that, it is necessary to move from external factors to internal ones.
Once the best opportunities for the company have been identified during the situation analysis, one should formulate the goals of the company and the timeframes for reaching these goals. Noteworthy, the goals should be set taking into account the interests of all the business participants, the reputation of the company, and other significant factors.
Choosing the best course to achieve the goal is called a strategy
The strategy should be developed by presenting details pertaining to marketing tools and specific activities. Responsibilities and deadlines for the key events should be defined at the very beginning.
Planned activities are always associated with costs that should be defined by the company`s budget.
The company must establish a periodic revision of the plan and benchmarks to determine how the work is progressing. If the results are insufficient, the company should review the goals, strategy, or list of activities to improve the situation.
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